The Psychology of Selling a Business and Why It Affects Your Decisions

Selling your business is not just a financial transaction. It is a mental and emotional one that can impact every decision you make along the way.

In this episode of The Ins and Outs of Selling a Business™, Keith Dee sits down with mental performance coach Lauren Johnson, who has worked with elite athletes, executives, and high performers under pressure. Together, they break down how mindset, preparation, and emotional control play a critical role before, during, and after a sale.

From preparing for buyer meetings to navigating due diligence and managing the pressure of uncertainty, this conversation highlights why mastering your internal world is just as important as structuring the deal.

If you are thinking about selling your company or currently in a transaction, this episode will help you stay focused, confident, and in control when it matters most.

Contact Keith:
Osage Advisors, LLC
osageadvisors.com
kdee@osageadvisors.com
860-767-3273

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