The Ins and Outs of Selling a Business
This podcast taps the expertise of Keith Dee, President and CEO of Osage Advisors, with more than 30 years of experience advising business owners and families of midsize companies and helping them maximize value through M&A and capital transactions.
Episodes
Thursday Apr 24, 2025
Turning People Into Power: How Teams Drive Growth
Thursday Apr 24, 2025
Thursday Apr 24, 2025
This week, we're welcoming back Alyssa Gelbard, Founder & CEO of Point Road Group, for a conversation that flips the script on business growth.
Alyssa shares a real-world example of a successful business with loyal clients and glowing satisfaction… yet they were struggling to generate new leads. The problem? Their team didn’t look or sound like the high-performing brand they truly were. From weak LinkedIn presence to generic messaging, the company wasn’t telling its full story—and it was costing them credibility with potential clients. Alyssa breaks down how she helped turn that around by strengthening employee profiles, improving how the team communicated their value and aligning internal voices with the company’s real impact.
If your team isn’t clearly reflecting what makes your business exceptional, this episode is a must-watch!
Contact Keith: Osage Advisors, LLC
osageadvisors.com
kdee@osageadvisors.com
860-767-3273
Thursday Apr 17, 2025
The Market is Uncertain, But Your Strategy Shouldn’t Be
Thursday Apr 17, 2025
Thursday Apr 17, 2025
We’ve been getting the same question over and over: “Should we be selling right now?”
The market is uncertain, and there’s no clear direction—but that doesn’t mean you should hit pause. In this video, we share why we’re advising most clients to stay the course, continue marketing, and monitor buyer activity.
There’s still capital on the sidelines—and real opportunities for well-positioned businesses.
Contact Keith: Osage Advisors, LLC
osageadvisors.com
kdee@osageadvisors.com
860-767-3273
Thursday Apr 10, 2025
The Secret Business Value that Everyone Ignores
Thursday Apr 10, 2025
Thursday Apr 10, 2025
As business owners, our brand is everything. It’s not just a logo or a tagline — it’s an extension of who we are. We pour years into building, refining, and protecting it. But there’s one critical piece that often gets overlooked: employee branding.
In this episode, we’re joined by Alyssa Gelbard, founder and CEO of Point Road Group — a leading expert in employee and executive branding. Alyssa shares powerful insights on how your team represents your business both inside and outside your company walls — and why that matters, especially when you’re thinking about growth, leadership, or a future sale.
Whether you're grooming your company for acquisition or simply want to strengthen your brand from the inside out, this conversation will change the way you think about your people and the power of their personal brands.
Contact Keith: Osage Advisors, LLC
osageadvisors.com
kdee@osageadvisors.com
860-767-3273
Thursday Apr 03, 2025
The Never-Ending Deal
Thursday Apr 03, 2025
Thursday Apr 03, 2025
WHEN WILL THIS END?Ah, the question every dealmaker asks at some point. M&A deals will hit walls—unexpected delays, emotional sellers, nervous buyers, financing hiccups, diligence curveballs. It’s part of the process.But here’s the key: don’t panic. Don’t rush. Don’t lose sight of the goal.The best advisors don’t just close deals—they guide clients through the rough patches with strategy, calm, and a relentless focus on the end game.So when your deal hits a wall (and it will), remember: setbacks are temporary. The right team keeps things moving.
Thursday Mar 27, 2025
How Your Business Legacy Impacts Its Sale
Thursday Mar 27, 2025
Thursday Mar 27, 2025
Legacy plays a crucial role in the sale of a business. Beyond valuation, owners must consider their company's brand, culture, and employees when transitioning to new ownership. In today's episode of 'The Ins and Outs of Selling a Business,' with Andrea Brown of Frequency 110 we discuss the importance of planning for leadership succession, retaining key employees, and ensuring a smooth transition. Join us as we explore how business owners can leave a lasting impact while maximizing their company's value.
Contact Keith: Osage Advisors, LLC
osageadvisors.com
kdee@osageadvisors.com
860-767-3273
Thursday Mar 20, 2025
How Stay Bonuses Keep Deals on Track
Thursday Mar 20, 2025
Thursday Mar 20, 2025
Navigating stay bonuses for key employees can be a critical part of the M&A process. Ensuring clear communication and early planning can help avoid internal conflicts that might impact the deal. In today's episode of 'The Ins and Outs of Selling a Business,' we discuss strategies for structuring stay bonuses and how they can influence a successful transaction.
Contact Keith: Osage Advisors, LLC
osageadvisors.com
kdee@osageadvisors.com
860-767-3273
Thursday Mar 13, 2025
Why Owners Struggle to Step Back from Their Business
Thursday Mar 13, 2025
Thursday Mar 13, 2025
Shifting from working in your business to working on your business is key to scaling and building long-term value. Business owners often struggle with letting go, but developing a strategic mindset and empowering a strong leadership team can make all the difference. In today's episode of the Ins and Outs of Selling a Business, we're joined by our guest, Andrea Brown of Frequency 110, to explore how business owners can create a sustainable company that thrives beyond their direct involvement.
Contact Keith: Osage Advisors, LLC
osageadvisors.com
kdee@osageadvisors.com
860-767-3273
Thursday Mar 06, 2025
Why Environmental Due Diligence Matters in M&A
Thursday Mar 06, 2025
Thursday Mar 06, 2025
Environmental issues can be a major hurdle in business transactions, especially for manufacturing companies. Delays in addressing concerns can extend closing dates, drive up costs, and complicate negotiations. In today's episode of 'The Ins and Outs of Selling a Business,' we discuss how environmental due diligence impacts deals and why proactive planning is key.
Contact Keith: Osage Advisors, LLC
osageadvisors.com
kdee@osageadvisors.com
860-767-3273
Thursday Feb 27, 2025
What Business Owners Don’t Know About Exit Planning
Thursday Feb 27, 2025
Thursday Feb 27, 2025
Successful business sales don’t end at the closing table—what happens next is just as important. Business owners need a clear strategy to manage their wealth, avoid seller’s remorse, and plan for long-term financial security. In today's episode of The Ins and Outs of Selling a Business with our guest Richard Dvorak of Discovery Point Wealth Advisors, we talk about post-sale transitions, wealth management, and the critical steps to ensure a successful transaction.Contact Keith: Osage Advisors, LLC
osageadvisors.com
kdee@osageadvisors.com
860-767-3273
Thursday Feb 20, 2025
How Real Estate Can Make or Break Your Business Sale
Thursday Feb 20, 2025
Thursday Feb 20, 2025
Real estate plays a crucial role in business sales, and addressing it early can make all the difference. From lease agreements to sale options, sellers need to evaluate how real estate impacts their deal structure and financials. In today's episode of The Ins and Outs of Selling a Business, we explore key strategies for handling real estate in M&A transactions to ensure a smooth closing.
Contact Keith: Osage Advisors, LLC
osageadvisors.com
kdee@osageadvisors.com
860-767-3273

Meet Your Host
Selling a business is one of the most important decisions a business owner will ever make. An M&A advisor with a track record of maximizing value can make sure it is also hugely rewarding. Enter Keith Dee of Osage Advisors.
Keith has more than thirty years of experience partnering with business owners to sell their companies. Osage Advisors provides a highly personalized service that emphasizes an open and honest line of communication with clients through every step of the transaction process.





